Richard Czerniawski is the founder of Brand Development Network International. His client experiences include key marketing positions with Procter & Gamble, Johnson & Johnson, Richardson-Vicks, and the Coca-Cola Company (where he served as Director of Marketing for all soft drink brands in the United States). He has held every position in marketing from Brand Assistant to Chief Marketing Officer to General Manager to Board Director of a start-up company in the natural healthcare category. Richard has contributed to the successes of well-known brands such as Folger's Coffee, REACH Toothbrush, Band-Aid Brand Adhesive Bandages, and Coca-Cola Classic.
In his role as a consultant Richard has lead scores of critically important assignments in a wide variety of industries. In addition to Fast Moving Consumer Goods (FMCG) in the food, beverage and a wide variety of other categories, Richard has lead client teams in pharmaceuticals (e.g., Oncology, HIV, all areas of Metabolic Syndrome, Opioid Analgesia, etc.), Over the Counter (OTC) products, Medical Devices, B2B, Financial Services and many other industries.
Richard holds a BS in Education and an MBA. He is a former Naval Aviator and Officer who served as an Instructor Pilot. Additionally, he is the author of numerous articles on marketing management (e.g., Journal of Consumer Marketing, MWorld). He has served as a guest lecturer and conducted workshops for the MBA programs at Notre Dame, DePaul University, Lake Forest College and Thunderbird International School of Management. Richard is a certified fourth-degree black belt in TaeKwonDo, and fourth-degree black belt in HapMooDo. He is also a senior instructor in both arts and co-founder of the Moodo Martial Arts Club.
Michael Maloney (Mike) is a Managing Partner with Brand Development Network International. Mike has held key marketing positions with Procter & Gamble, the Coca-Cola Company, Tropicana Products, and PepsiCo. During his 7-year tenure with PepsiCo he worked in both the domestic and international snack businesses. At Frito-Lay, he served as Vice President of their "Salty Snack" portfolio; he also served as the General Manager of their overall snack operations in the Northeast and Midwest territories of the U.S. And, with PepsiCo Foods International (now known as Frito-Lay International), he led their worldwide marketing team. Mike has contributed to the successes of such well-known brands as Puffs Facial Tissue, Sprite, Coca-Cola, Tropicana Pure Premium, Doritos Tortilla Chips and Ruffles Potato Chips.
Mike joined BDNI, as Richard's business partner, in 1992. He, too, has led a score of critically important strategic consulting assignments for leadership companies in a wide variety of industries throughout the world. He relishes his role as one of the lead teachers for the BDN Institute in which he, along with Richard, co-developed the Brand Positioning & Marketing Communications College and High Impact Communication College programs.
Mike holds an MA in English from the University of Texas. He is a former Air Force Instructor Pilot, and he has taught English at the U.S. Air Force Academy. As a Managing Partner in BDNI, Mike co-authors the weekly e-articles, DISPATCHESTM, which provides marketing insights and tips to a worldwide distribution of over 7,000 brand-builders. Mike is a life-long reader and avid race-walker; he lives in Austin, Texas, and part-time in Bangkok, Thailand.