Competitive Positioning
2010
ISBN-13 978-1-58776-914-6
Format: Paperback
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Reviews:
“A MUST READ FOR SERIOUS BRAND-BUILDERS EVERYWHERE”
Leo Kiely, Chief Executive Officer,
MillerCoors Brewing Company
“A BLUEPRINT FOR TAKING A PRODUCT TODAY AND TURNING IT INTO A LEADERSHIP BRAND FOR TOMORROW”
Andrew Langer, Chairman & Chief Creative Officer,
Roberts & Langer Advertising
“BEST PRACTICES TO SUCCEED IN BUILDING LEADERSHIP BRANDS”
Roy Acosta, Vice President/Area President,
CAFE (Canada, Australia and the Far East), Alcon